Avenue Research
Panel Book ESOMAR 37

We are one of the highly recommended Market Research Companies that offer a full-range of services.

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Welcome to Avenue Research. Focused insights to drive your success.

At Avenue Research, we deliver customized survey and data solutions crafted to align with your specific business goals.

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  • Data Collection

    Collect precise and actionable data using diverse and reliable methodologies.

  • Recruitment

    Connect with niche and hard-to-reach audiences for tailored insights.

  • Panels

    Access global and specialized panels for diverse and accurate market perspectives.

  • Survey Programming

    Develop intuitive and efficient surveys backed by advanced analytics.

  • Project Management

    Rely on 24/7 expert support for seamless execution and timely results.

  • Analysis & Reporting

    Transform raw data into meaningful insights with detailed analysis and reporting.

What Do We Offer?

We provide a one stop solution for all your market research related needs, irrespective of the scale of your company.

A person holding a tablet at a table

We focus on understanding our customers, buyers, and influencers by active listening at every touchpoint. We bring the voice of your customers into the heart of your business.

Avenue Research is evolving day in and day out in a way the world moves. Our goal is to accelerate the methodology provided to business market research services that are noticeable, relevant, and challenging. Our vision is to be a company to satisfy and motivate your interest. We look forward to designing and developing new methodologies while challenging our employees to make a difference and building a flourishing worldwide enterprise. We see to it that we have covered every industry vertical in every corner of the world.

Colleagues working together on laptops in a bright office

What Do WeOffer?

Market Research

At Avenue Research, we deliver customized survey and data solutions crafted to align with your specific business goals. Our services are built to equip you with actionable insights, enabling confident and informed decision-making.

  • Data Collection
  • Recruitment
  • Panels
  • Survey Programming
  • Project Management
  • Analysis & Reporting
Market Research

Lead Generation

Avenue Research offers you with a comprehensive range of B2B Lead Generation Services. We perform various activities to generate a consistent outflow of high-quality leads. We focus towards hand-selected B2B contact and account data which enables us to create an ideal profile for targeting.

Lead Generation

Demand Generation

At ‘Avenue Research’ we specialize in generating high-quality B2B leads across the globe. What does that actually mean for you? Well, having generated leads and then qualifying them based on your criteria (such as location and turnover), we set appointments for your salespeople to go and close those deals.

Demand Generation

Content Syndication

Got content? Avenue Research has extensive experience in leveraging content for clients to deliver the leads you need at a cost that you want to pay

According to industry studies, more than 90% of technology buyers consult a white paper or case study before contacting a vendor regarding a purchase.

Content Syndication

Digital Marketing

Avenue Research’s Digital Marketing Team helps you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales.

  • Search Engine Optimization
  • Pay-Per-Click
  • Conversion Rate Optimization
  • Social Media Marketing
Digital Marketing

Email Marketing

Grow your business with our revolutionary email marketing solution. Leverage the power of Artificial Intelligence to send personalized, relevant emails on the right day and at the right time in an efficient way that can help your business to grow rapidly.

Email Marketing

Intent Data

Intents are the starting point of your engagement with customers and the basis for multichannel marketing. An Intent Data platform lets you create data collected from different sources, unite them by intent and segment your customers according to cohort-based behavior.

Intent Data

Easy Process

  1. Step 1Decide Targeting

    Before we start your research, we get a clear picture in your mind of the expected outcome by clearly defining the purpose of your survey.

  2. Step 2Survey Designing

    Open questions, Closed questions, Matrix table questions, and single- or multi- response questions which are relevant in simple language

  3. Step 3Survey Project Management

    Deploy survey by inviting only relevant respondents to research requirement. We have segregated respondent's data matching to research requirements for correct results.

  4. Step 4Reporting

    Using our survey tools we make visual representations of the data by presenting the results in tables and graphs. Data is always available, which can then be used for further analysis and reports

Recruitment Methodologies

Avenue Research has a variety of sample sources such as panel, web intercept sample, and specialty lists available to meet your unique project requirements. Each of our recruitment channels delivers a different population and slightly different results, thus increasing diversity and representativeness.

SourceRecruitmentRewardsStrengths
Loyalty PanelsBy invitation to 1000's of loyalty program members in travel, entertainment, media and retail.Points or miles relevant to the program source.More affluent. High quality. Leverage loyalty source quality controls.
Organic, Open Enrollment & Partnerships1000's of websites, social media influencers and mobile appsReward points to redeem for cash and prizes, iTunes credits.Less affluent. Younger, more ethnic minorities.
Affiliate NetworkBroad range of websites, incl. schools, communities. Member logging into communities with valid username and password invited to participate.Reward points to redeem for cash and prizes.Engage people who might not otherwise take part. Younger audiences. More frequent internet users.

Panelist Profiling and Survey Pre-screening

At Avenue Research we follow a unique method of registration and profiling of Panelist so that researchers can target exact respondents as per study requirements. Our wide range of profiling enables researcher to get valid and true data for analysis. Few profiles are listed below.

While registering any panelist we ask them to go through our profiling surveys by which we categorize them through our wide profiling filters. This unique process validates the data provided by panelist and only finalized panelists are available to researchers for study responses. After registration profiling whenever a survey is sent to targeted respondent our pre-screener process again filters the respondent by asking basic profiling questions related to study of researcher. Only screened panelist are allowed to conduct the survey. This ensures that survey completes can be trusted to analyse the responses and researchers can get correct data for further analysis.

  1. Automotive
  2. Beauty & Style
  3. Beverage
  4. Business
  5. Casinos & Gambling
  6. Cell Phone
  7. Culture
  8. Education
  9. Entertainment & Leisure
  10. Food
  11. Health & Wellness
  12. Money & Finance
  13. Technology
  14. World View (Politics, Religion, Sexuality)

B2B Panel highlights

These are some of the highlights of our panel, that almost all our clients get the benefits of.

  • IT, Banking & FinanceSpecialist panel also includes IT, Finance & Business decision makers.
  • Manufacturing, Retail & WholesaleManagers of specific products in specific industries.
  • Transportation Logistics & StorageSupply Chain, Country Managers, Head of Logistics and more
  • Education & AcademicsEducation Professionals, Students, Teachers, Researchers and more.
  • Insurance & Legal ServicesLawyers, Insurance Brokers, Regional Managers and more
  • Healthcare & wellnessPhysicians, Specialists, Surgeons, practitioners and more

B2C Panel highlights

Online methodology is most cost efficient to reach B2C, and we've seen many repeat studies from our clients over the years.

  • Money & finance, bankers, credit card users. home type, investing
  • Health & wellness, emotional disorders, fitness, insurance, medications
  • Business & leisure air travelers, frequent travelers, online car rental
  • Ethnic groups,, generations in household, country of origin, television, internet
  • Food & grocery shopping habits, fast food consumption, brand preference
  • Moms, breastfeeding, entertainment, fertility, teens, television

Digital Fingerprinting & Privacy

We have designed a technology that deploys an algorithm that analyzes a large number of technical characteristics and settings to generate a unique identifier that can identify a specific computer (a Machine-ID or Device Id). These characteristics are highlighted as follows:

  • IP address
  • Operating System
  • Browser Type/Version
  • Browser Plug-ins
  • Browser parameter values
  • Cookies
  • Flash local objects

We have six major groups of sample quality checks and balances

  • Unique emails identification: Panellists are not able to create multiple accounts with the same email address.
  • Unique contact details detection: At panel registration, we collect data points like First name, Last name, Postal code, phone numbers, email address, and other data points. Using this data, we can identify panellist accounts that are very likely to be duplicates and act automatically.
  • Accounts must be active and in good standing to take surveys.
  • CAPTCHA security code validation: Prevents automated registration. It is applied at panel registration.
  • Double-opt in email confirmation: This ensures validity of the email address provided. Respondents who want to join our panel receive a confirmation link on the email address provided. Once they click on the confirmation link, they are allowed to continue.
  • Email domain validation: "Disposable email" providers (websites that generate email addresses that are available for only a few minutes or limited number of messages received) are not allowed; accounts using these domains are not allowed to register. We're using multiple sources to detect emerging fraudulent email domains to continuously update our validation

  • Benchmarking the partner on behavioural, representativity, and attitudinal quality KPIs. If a partner exhibits issues in any one of these categories, they are allowed to retry once. After two fails, six months are given for the partner to fix their underlying issues before any more potential retests. Partners are not activated until they have successfully passed this sample quality benchmark.

  • Duplicate devices detection with digital fingerprinting: a third-party digital fingerprinting tool gathers many data points from a respondent's device, such as operating system version, browser version, plug-in, etc., and assigns a relative weight to each data point. The data gathered is put through machine learning models and algorithms to create a unique digital fingerprint of each computer. We do not allow respondents with the same digital fingerprint into the same survey.
  • Suspicious activity check (including cross-industry activity): We also deploy a pre-survey fraud probability analysis to determine if the respondent is suspicious based on device and IP address inked data points. Respondents with high-risk scores are denied entry into a survey. The data is aggregated and continuously monitored for other suspicious data patterns like country hopping, user agent masking, IP address masking, click farm activity, and other patterns that show that a respondent is suspicious. Once the system determines patterns, the respondent is removed from the panel.
  • Behavioural pre-screening: Avenue deploys an automated 4-6 question library to identify respondents that are attentive, have 5th grade or higher language comprehension, are not using translators, and are not exhibiting extreme under- or over-statement patterns.
  • Anonymous open proxy detection: Respondents are not allowed to participate in a survey if they're coming from an anonymous open proxy. Use of a proxy hides device identity and geo-location. We found that a lot of the industry is also not properly addressing residential proxies, which other industries such as entertainment have started to act against. We've joined a cross-industry platform that allows us to share real-time data between industries to identify suspicious behaviour. Our system allows us to make real-time pre-survey distinctions between a clean proxy (often used by remote workers) and a proxy associated with suspicious behaviour.

  • Open End checks: All in-platform OE responses are put through our natural language processing/machine learning quality tools to determine if the response is nonsensical or suspicious (e.g., gibberish, duplicated, etc.)
  • Profiling consistency checks: Certain profilers recorded in survey and compared to the profiled responses of the respondent to determine if they are fraudulent.
  • Quality scoring algorithm: Based on the aggregated pre-survey checks, in survey checks, and post field checks we're able to assign a quality score to our panellists. If they exhibit patterns of suspicious behaviours, they are removed from the panel.
  • Speeding: Identify respondents that are taking a usually quick time to complete the survey.
  • Attention checks: Identify and remove respondents that are not paying attention to the survey.
  • Straight (flat)-lining checks: Identify disengaged respondents with flat lining checks on grid questions.

  • Post-field cleaning aggregation: Used to identify new types of quality threats or suspicious behaviour patterns so we can continuously learn and stay ahead

  • Quality scoring: Scores based on behavioural patterns across projects are computed for each participant and updated after each survey. An out-of-range score results in the participant being removed or blocked from our sample ecosystem.
  • KPI stability: metric-level monitoring of stability across projects

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